Supplement Brand Turnaround
Date Published
Nov 11, 2025
Time to Read
in ad spend managed
Platforms
All Platforms
Supplement brand with 3 SKUs, declining MoM sales
The Problem
Month-over-month sales had dropped 30% over 4 consecutive months. Their previous agency had left campaigns untouched for weeks. CPMs were high, frequency was brutal, and their best-selling product had almost no Google presence.
What We Did
We paused all underperforming ad sets immediately and ran a full account audit. Within week one, we launched Google Shopping for their hero product, set up a Performance Max campaign, and rebuilt their Meta strategy around one core angle: before/after transformation stories. We added Snapchat to capture 18–25 audiences their competitors were ignoring.
Results in 45 Days
Sales reversed: +67% MoM by Day 45
Google Shopping contributed 28% of total revenue (new channel)
CAC reduced by 41%
Best month in company history hit at Day 60
