Fitness apparel brand, mid-tier pricing, 8 SKUs

The Problem
A fitness apparel brand was stuck at $30K/month in revenue with a 2.1x ROAS. They relied almost entirely on influencer posts and had never run a structured paid ads strategy. They needed a scalable, repeatable system.

What We Did
We built their paid acquisition engine from the ground up. On Meta, we focused on interest + lookalike audiences built from their top 10% purchasers. On Google, we launched Shopping campaigns with a full product feed optimization pass — fixing titles, adding lifestyle images, and segmenting by margin. Every two weeks we tested new creative angles: lifestyle, testimonial, transformation.

Results in 4 Months

• Revenue: $30K → $118K/month

• Google Shopping ROAS: 5.2x

• Meta ROAS: 3.9x (blended)

• AOV increased 22% through bundle ad creative