Established skincare brand ready to scale

The Problem
The brand had solid organic sales and a proven product, but every time they tried scaling paid ads past $1,500/day, ROAS collapsed. They'd hit a ceiling they couldn't break.

What We Did
We diagnosed the issue: they were scaling horizontally (more ad sets) when they needed to scale vertically with better creative. We restructured their campaigns into a Broad + CBO setup, launched a TikTok channel from scratch, and produced a consistent creative pipeline — 3 new UGC ads per week. We also rebuilt their post-click landing pages for conversion.

Results in 5 Months

• Ad spend scaled from $50K → $180K/month

• ROAS held steady at 4.1x throughout scaling

• Monthly revenue: $40K → $210K

• TikTok became their #2 revenue channel within 60 days