New direct-to-consumer skincare brand (Ontario)

The Problem
A skincare brand came to us spending $8,000/month on Meta with a 1.2x ROAS — barely covering costs. Their creatives were product-focused and their targeting was too broad. They were burning budget with nothing to show.

What We Did
We audited their entire funnel, rebuilt audience segments from scratch, and produced 12 UGC-style creatives targeting specific skin concerns (acne, aging, hyperpigmentation). We launched a 3-tier Meta campaign structure (cold → warm → retargeting) paired with TikTok spark ads using organic-feeling content.

Results in 90 Days

• ROAS improved from 1.2x → 3.8x

• CPA dropped 52%

• Revenue from paid ads: $14,200/month → $43,600/month